Almost 85% of site visits in Q1 2020 on Zalando.com are from mobile users. Up from 82% a year ago. That is a bonkers figure, considering the history of online shopping.
That is, a few days after Christmas when everyone starts returning unwanted gifts. Below from @jmj on Twitter: E-commerce is fantastic for consumer but but the cost and environmental impact of all these deliveries and subsequent returns are just out of this world. Returns will always be a fact of