Patrik Lönnström

Product Manger, Tech Fan, Corgi Owner & Author of Chrono.se


I’m Patrik and I’m the author of Chrono.se. I solve problems using tech. I work at H&M Group as a Product Manager. Formerly IT Project Manager and Software Engineer. I am responsible for rolling out optimizing the inventory within our stores using technology such as RFID. Focus on Omni use cases and maximizing the unique potential of H&M Group’s 5000 stores.

I have a background as a SAP Application Expert and Project Manager. I specialized in SAP FI/CO and global roll outs. I started out my career within the first IT Graduate Trainee Program at H&M Group in 2014.

I hold a MSc in Business Administration, Information & Knowledge Management from Vrije Universiteit (VU University) Amsterdam and a BSc in Business Administration from Uppsala University.


The views presented on Chrono.se and other mediums are my own. They do not represent my employer. I will not share or discuss any information that may be considered insider information or non-public information.

Acquired.fm - Stratechery Podcast

As a long time subscriber of Stratechery.com , I greatly enjoyed the Acquired podcast on the history of Stratechery.
1 min read
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Strategic Transformation

Enterprise transformation projects are notoriously prone to failure. Most fail one way or another, some fail spectacularly while some projects simply do not deliver on the promised business case.
5 min read