Red Bull, marketer supreme

Red Bull, the energy drinks company, is well known of the sponsorship of sports. They are in fact probably among the best marketers in the world.

Slidebean did a video discussion the origins and their peculiar success. And the fact that they do not really produce anything themselves.

How Red Bull makes money selling nothing, by Slidebean.

The video is well worth a watch and does show that well tailored marketing for a good product is really effective.