National Returns day

That is, a few days after Christmas when everyone starts returning unwanted gifts.

Below from @jmj on Twitter:

E-commerce is fantastic for consumer but but the cost and environmental impact of all these deliveries and subsequent returns are just out of this world.

Returns will always be a fact of life, especially in Fashion. It is hard to predict of something will fit your or not and that makes returns unavoidable. The key is to make sure that number is as low as possible.

My belief is that we will see retailers incentivising customers to return less, by offering benefits to customers who do not return as frequently.